(January 24, 2022) – The Parable Group, a leader in Christian retail marketing and analytics, has announced its successful integration of select retail services from Innovative, Inc., a long-standing marketing solutions company serving Christian retailers and publishers for over 35 years.
As a part of the integration, The Parable Group launched 80 new websites for transitioning Signature retailers in January 2022. In addition to the website builds, the faith-based company also completed the integration of Innovative, Inc.’s retail marketing services into their suite of services. 80% of these retail locations now receive Signature promotions—emails and coordinated in-store endcaps—from The Parable Group.
According to Greg Squires, President of The Parable Group, “The successful integration of the Signature retailers is another major milestone in our efforts to serve the industry through collaborative and purposeful innovation. We’re honored to provide Christian retailers with a unified web, email, and in-store merchandising program—allowing their customers to have relevant, frictionless, and helpful shopping experiences across in-store and digital environments.”
The Parable Group’s website platform syncs with over a dozen POS systems, offers customers sophisticated search, integrates with stores’ social media feeds, and allows customers to conveniently reserve items online and pick them up in-store. Retailers have reported increases in pick-up orders after launch and are benefitting from higher-margin sales and greater integration of their web and store strategies.
Signature promotions provided by The Parable Group showcase new releases, bestsellers, and super deals from top Christian publishers—helping to boost foot traffic and sales in participating stores.
The Parable Group helps Christian retailers, publishers, and ministries magnify their mission by connecting them to engaged Christian consumers, pastors, and church leaders. The San Luis Obispo, CA-based data-driven marketing agency and media group has served over 1000 Christian organizations since 1985. For more information, contact sally.ross@parable.com or visit www.parablegroup.com.
Contact: Sally Ross, (805) 329-4020, sally.ross@parable.com
Ada, Mich. (January 25, 2022)— Baker Academic begins the new year by announcing two additions to its acquisitions staff. Anna Moseley Gissing will join Baker Academic as Senior Acquisitions Editor. Brandy Scritchfield has been promoted to Acquisitions Editor.
Baker Academic has also promoted Brandy Scritchfield to Acquisitions Editor. She holds degrees from the University of Valley Forge, Regent University, and Calvin Theological Seminary and has served as Baker Academic Acquisitions Associate for five years. Prior to coming to Baker, she was the coordinator of a university writing center and a freelance editor.
Carol Stream, Ill. (January 28, 2022) — Tyndale House Publishers (@tyndalehouse) announced today that Robin Long, founder and CEO of
TEMPE, ARIZ., JANUARY 24, 2022 — ECPA has announced the program and opened
Carol Stream, Ill. (January 10, 2021) Tyndale House Publishers will release three new gift book products between March 8 and April 5, 2022. The new products—Life Is Sweet, Y’all; Sweet Tea Secrets from the Deep-Fried South; and Come Sit a Spell—aim to bring joy, encouragement, hope, and humor to your every day.
Sweet Tea Secrets from the Deep-Fried South
Come Sit a Spell
BELLINGHAM, Wash., Jan. 11, 2022 – The newly-released January/February issue of
NASHVILLE, Tenn. (Dec. 16, 2021) – Children begin forming internal biases about race as early as 3 months old, research from the
Opal Lee and What It Means to Be Free: The True Story of the Grandmother of Juneteenth (ISBN# 9781400231256) is available for preorder wherever books are sold and releases January 11, 2022.
ABOUT THE ILLUSTRATOR
Internationally known Performance Storyteller and bestselling Author Bob Hartman continues to entertain and inspire children with the simultaneous Feb. 1 release of the next two Clever Club adventures from his popular new
CHARLOTTE, NC – The Good Book Company (TGBC) is partnering with the church-planting network Acts 29 to publish a series of short books that inspire and equip ordinary church members to love their church and make a difference in and through their church.
About A29:
NASHVILLE, Tenn. (Jan. 13, 2022) – Amy Kavelaris’ bestselling book Good Night, My Darling Dear warmed the hearts of families around the world during their bedtime routines. Now Kavelaris shares a beautiful message of hope to create a calm, peaceful and loving start each morning for children with her new picture book, 




