New Marketing Responsibilities and Continued Leadership of Anchor Sales Alliance to Drive Growth and Innovation
NEW KENSINGTON, PA, January 30, 2026 — Whitaker Corporation and Anchor Distributors are pleased to announce that Dale Wilstermann is expanding his role with the company, taking on new marketing responsibilities to help drive advertising opportunities for publisher and supplier partners. In addition to his continued leadership of the Anchor Sales Alliance (ASA), Wilstermann will work closely with the marketing team to expand the company’s footprint and provide enhanced promotional opportunities for vendors looking to reach Christian bookstores, churches, and secular gift stores.
This expansion follows the retirement of Jim Clark, a long-time industry professional who had been working part-time for the company. Wilstermann’s expanded role positions the organization to build on Clark’s legacy while introducing fresh strategies for growth and partnership development.
“Dale has already proven himself to be an invaluable asset to our organization through his leadership of ASA,” said Chuck Verrett, Chief Marketing Officer at Whitaker Corporation. “His deep understanding of the marketplace, combined with his strategic vision, makes him the ideal person to help us expand our marketing capabilities. We’re excited to provide our vendor partners with even more opportunities to connect with their target audiences across multiple retail channels, including: Christian Bookstore Churches and the Secular Gift Marketplace.”
Expanding Opportunities for Vendor Partners
With this expanded role, Whitaker Corporation aims to increase its support for vendors by offering tailored advertising opportunities that align with their specific product offerings and target markets. Whether partners are looking to reach Christian bookstores and churches or expand into the broader secular gift market, Wilstermann will help identify and execute strategic marketing initiatives that maximize visibility and sales potential.
“I’m honored to take on this additional responsibility,” said Wilstermann. “The goal is simple: to give our partners more tools and more avenues to succeed. By combining strong sales representation through ASA with innovative marketing strategies, we can help publishers and suppliers compete more effectively in today’s marketplace, regardless of their size or resources.”
About Dale Wilstermann
Dale Wilstermann is a seasoned sales and marketing professional with over 20 years of experience in the book publishing marketplace. Dale’s extensive experience includes roles at Hachette Book Group, Worthy Publishing, and Guideposts/Ideals, where he managed key account relationships such as Readerlink, Barnes & Noble, Books A Million, Sam’s Club, Walmart, and Christianbook. With a strong background in building lasting business relationships through effective communication, negotiation, and problem-solving skills, Dale has consistently delivered profitable sales and marketing performance. Dale holds a B.S. in Computer Science with a minor in Management from Oakland University.
About Whitaker Corporation and Anchor Distributors
Anchor Distributors, a division of Whitaker Corporation, has served the Christian retail and secular gift industry since 1970. Located in western Pennsylvania, Anchor supplies books, Bibles, music, and gifts to Christian bookstores, churches, and general gift retailers across the country. With a longstanding commitment to quality and service, Anchor remains a trusted partner to thousands of stores and ministries nationwide.
To learn more about the Anchor Sales Alliance Program and marketing opportunities, contact Beth Swaney at beth.swaney@
Media Contact:
Beth Swaney, Anchor Distributors, 1-800-444-4484 x203, Beth.swaney@
Frankfurt am Main, February 2, 2026 – Bookwire, a leading global provider of digital publishing solutions, today announced a leadership transition in its U.S. organization, effective February 2, 2026.
Andrew Weinstein will assume the role of U.S. Country Manager as of February 2, 2026. A well-known and highly respected digital publishing expert, Weinstein previously helped to build Ingram’s digital distribution and print on demand businesses and spent more than 11 years at the subscription platform Scribd, most recently as Vice President of Content.
Lake Mary, FL — Embolden Media Group is proud to announce that award-winning author, poet, Bible teacher, and cultural thought leader Jackie Hill Perry has signed with the agency for literary representation.
Ada, Mich. (February 2, 2026)—Bethany House Publishers, a division of Baker Publishing Group, is thrilled to announce that bestselling author Jody Hedlund has reached a significant sales milestone. Since her debut novel The Preacher’s Bride released in 2010, she has written over twenty-five novels with Bethany House, collectively selling more than one million copies.
GRAND RAPIDS, Mich., February 2, 2026 — Zondervan, a division of HarperCollins Christian Publishing, is pleased to announce an exciting milestone for the NIV Beautiful Word Bible and NIV Beautiful Word Coloring Bible: together, these editions have reached 250,000 copies sold as of November 2025.
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Over the past decade, Beautiful Word Bibles have become a beloved resource for families, students, and anyone seeking to deepen their connection to Scripture through creativity. This is especially true for the girls and teens who benefit from special editions of these Bibles, created just for them. The collection’s enduring popularity highlights the growing movement among Bible readers to combine faith, art, and reflection.
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SPCK Group will become the primary agent for sales and distribution for Baylor University Press in the UK, European Union, South Africa, the Far East, Australasia, and Singapore, effective 1 July 2026.
COLORADO SPRINGS, Colo. (January 8, 2026)—WaterBrook, the flagship imprint of Penguin Random House Christian Publishing Group, is celebrating its 30th anniversary in 2026 with a yearlong campaign highlighting the imprint’s history, authors, and continued mission to publish books that honor God and help readers deepen their faith.
January 13, 2026 – New York Times bestselling author and host of the That Sounds Fun podcast, with more than 105 million downloads, Annie F. Downs has signed a four-book deal with WaterBrook.
Dallas, Texas (January 19, 2026) — The Bible Recap Podcast, hosted by author and Bible teacher Tara-Leigh Cobble, was ranked in the Top Five most popular Apple podcasts during each week of January 2026. For the third consecutive January, The Bible Recap Podcast is among Apple’s top ten shows, with more than half a billion total downloads since its 2019 debut.




